ABOUT

We believe in creating timeless, flattering clothing that celebrates individuality and elegance. Our designs are inspired by nature and crafted with care, focusing on small, intricate details that make each piece unique.

Sustainability is at the heart of everything we do. We use organic fabrics and deadstock materials to minimize waste, ensuring every garment is as kind to the planet as it is to your wardrobe. Each Éin piece is made-to-order, allowing us to avoid overproduction while offering you something truly special.

Éin isn’t just about clothing it’s about confidence, comfort, and celebrating your personal style. 

Éin was founded in 2020 by Sara Haapakoski:

"I started sewing at a very young age with my grandma. Me and my friend started our own ”fashion magazine” when we were 12 called Éin Style and it was filled with hot trends and fashion tips. Unfortunately our moms didn’t like the idea of us sharing our magazines to the whole neighbourhood but we made 5 unique Éin Style numbers and I still have them at home. That’s why this brand is called Éin. It means birds in Irish. 

The idea for this brand was born in March 2019 when I started sewing clothes from old jeans. In the summer 2020 I was finally ready to make my life long dream come true and started to educate myself about building your own brand, sustainability in fashion and sewing techniques.

I find my inspiration in Finnish nature. Delicate details are always present in my designs. I hope to create something that you can use to express yourself and feel confident wearing."

You can see more on our instagram: @einbysara